- stealth marketing
- Strategy designed to target market customer groups without competitors knowing what one is doing.
American business jargon. 2014.
American business jargon. 2014.
stealth marketing — ➔ marketing * * * stealth marketing UK US noun [U] MARKETING ► advertising a product in such a way that people are not aware that you are trying to persuade them to buy it: »Product placement in films is a form of stealth marketing. → Compare… … Financial and business terms
marketing — finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling. Glossary of Business… … Financial and business terms
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